How Consumer Packaging Has Influenced Medical Packaging
In this recent article from Packaging Digest, David Schweitzer–Principal Design Engineer of Oliver Design–shares his perspective on the role consumer packaging has played in medical packaging design over the years.
In the past, packaging was frequently looked at as a way to drag down a company’s bottom line. But major consumer brands, like Apple, have changed this view. Thanks to this shift in perspective, packaging is seen as an opportunity more and more often–to help improve drug efficacy, provide clear instruction for use, and even facilitate brand loyalty.
To read the full article, click here.